Social Media is all about consumption: intellectual consumption and emotional consumption. This post isn’t a rant, but more a personal observation.
INTELLECTUAL CONSUMPTION
Our phones, tablets, and computers own our lives. It is a fact. We are all addicted. Don’t say you’re not, because you are. We just spend so much damn time on these things and talk to anyone we want…whenever we want.
These devices also allow us to have access to an infinite amount of information when we want it. The internet doesn’t know what limits or boundaries are. I mean, how huge is Twitter these days? F****** powerful. It is something that we can’t get enough of. Twitter, in simpler terms, has made people more educated.
Maybe you don’t like to read books, but you love to read articles on Twitter. It’s like we have all become these little eager beavers aspiring to learn something new every damn minute of the day. Why couldn’t my Twitter feed be my summer reading 10 years ago?
Shane Mac, entrepreneur and author of the critically acclaimed book, Stop with the BS touches on the things I just mentioned above. In the book, he states that too many people sit behind their computers all day and just open windows on their browser. And, by the end of the day they have 10 or 12 open. I know I am one of those people. A hardcore consumer of knowledge. He then points out how it’s good to take in information, but the question then becomes, what are we doing with this information?
What too many of us do: consume it, think about it, and forget about it. (Hit repeat come morning)
Shane stresses that we need to spend a little less time on intellectual consumption and spend more time acting. More time doing. More time creating.
This really hit home with me. Tasty food for thought…agree?
So enough with all the intellectual consumption, what about this emotional consumption from social media that we yearn for?
EMOTIONAL CONSUMPTION
Social media creates an outlet that provides comfort, support, attention, and gratification. All those words tie in with human emotion. Social media creates an opportunity for people who maybe never had a real physical voice — now a chance to be heard, listened to, and noticed.
Every status update on Facebook and tweet about our personal lives are crafted with intense thought. To the point of “should I use the exclamation point or period?” We think “well, if I write this, I know it will bring on the likes.” We then become so proud of our status and start checking Facebook obviously to see where our like count is at every 5 minutes. Same goes with Instagram posting!
It could be a post about the new job we got, how early we woke up this morning, or about how bad the Bears are. We simply want to tell a story about what we are thinking or what’s happening in our lives, and then get feedback.
We post for notoriety and to be consumed by the feeling of attention. I don’t think it is really healthy, but it is the way it is. It’s all about gratification, and when you get 20 likes on a status..that feeling is phenomenal.
This effort to consume emotion and knowledge through social media is really quite fascinating. We all do it. Good or bad? You be the judge. But in the end, it’s human nature. We need to fuel our egos with emotion and our brains with knowledge. And social media gives us an infinite amount of chances to do it. Said “infinite” twice in this post, didn’t I?
I could have gotten all Psych 101 on you with this post, but that would be just too much. We love to consume. Thank you, social media.
What do you think about our social media consumption habits?
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